Chris Essig

Walkthroughs, tips and tricks from a data journalist in eastern Iowa

Money continues to flow in as primary nears

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With less than 48 hours to go before Tuesday’s primary, candidates from across the political spectrum are putting big bucks into their campaigns in hopes for a last minute surge to victory. Jason Plummer, GOP candidate for lieutenant governor, is both pumping his own money into his campaign and relying on a lot of help from his family-owned business. Their combined investment is worth more than $1 million. Andy McKenna, Republican candidate for governor, received another loan last week from his significant other, raising their personal financial commitment to more than $2.5 million. Take a look:

– Image taken from the State Board of Election’s web site.

Even Justin Oberman, Democratic candidate for Treasurer, is getting in on the act by pitching in more than $250, 000 in the last week and a half. Here is the 411:

Democratic candidate Justin Oberman has loaned his campaign $258,000 in the past week and a half as he tries to beat Robin Kelly, a top aide in the treasurer’s office.

Oberman, president of a Chicago investment firm, has been using the money for a new television ad and a number of radio spots, which are airing across the state.

Oberman said he loaned his campaign more than $200,000 to make sure his message reaches a statewide audience, noting that campaigning is an “expensive undertaking.”

His opponent, Kelly, is relying more heavily on small donations. Her campaign noted that she has received donations from more than 1,100 contributors, which beats out Oberman. This shows they have power in numbers. It also ensures greater independence, they contend, if she is elected.

We’ll see in a few days which strategy works. For now, take a look at Oberman’s big media buy-in:

Kelly doesn’t have a television commercial but does have this radio ad. Fortunately, her staff put it on YouTube with corresponding pictures. Take a look:

Tuesday should be interesting on all fronts. A number of races are coming down to the wire, and the time between now and then is going to be very hectic. Don’t be surprised if you get an automated phone call from one of the candidates listed above or any other lawmaker for that matter. It may be best to let the phone ring…

Regardless, be sure get out the vote on Tuesday! In most of Illinois’ big elections, your vote will truly matter.

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Written by csessig

February 1, 2010 at 12:01 am

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